Mr and Mrs Smith
"The drink that’ll help you live to 100 and the Italian village that inspired it"
"No1 Rosemary Water:
The startup that believes you can drink your way to a longer life."
"Rosemary: the mind-bending herb of choice for today’s students."
Any entrepreneur will tell you that choosing the right business partner is an essential part of launching any new venture – but is it a good idea to blend the personal and professional and make that partner your spouse?
This year, I decided to step down from my role as the chief executive of a multi-million pound recruitment firm to forge a path in the drinks industry. My wife Bonita and I were fascinated by the story of Acciaroli, a small village in Italy full of rosemary-chewing centenarians with low rates of heart disease, Alzheimer’s and other common illnesses. Inspired by the story, and by our reluctance to fit rosemary into our regular diet, we set about creating our product, No. 1 Rosemary Water.
London – No 1 Rosemary Water is a new spring water tonic that makes use of rosemary’s medicinal properties.
Made with pure fresh rosemary extract, the water is inspired by the Mediterranean diet Research indicates that some of the botanical extracts in rosemary act as a memory aid.
A small village on the Cilentan coast, Acciaroli is home to a large community of centenarians – one in ten residents is over one hundred years old, and standards of health are excellent.
So what is the key? Conversely, they aren’t especially health-conscious either. Tobacco use is commonplace and so is alcohol consumption. They deny themselves no earthly pleasure: they’re not just living longer lives – they’re living what some might call the good life.
No. 1 Rosemary Water, the world’s first pure rosemary extract drink, has launched in Harvey Nichols following rosemary being heralded by experts and academics as a possible key to a longer, healthier life.
The distinctive drink was inspired by Acciaroli, a remarkable Italian village in which more than one in 10 residents lives to the age of 100, and one with low incidences of Alzheimer’s, arthritis, cataracts and other ailments associated with very old age.
The thing about success is that there’s never enough of it. When you’ve tasted a little, you always want a little bit more. For an entrepreneur, there’s nothing like having a good idea and then seeing it realised and turned into an established, profitable business. But, towards the end of last year, I found myself feeling comfortable in my role as CEO of a global recruitment company – and whenever I’m comfortable, I also tend to get restless.
Fortunately, that’s when my wife Bonita and I stumbled across the story of Acciaroli: a little village in Italy that would change our lives and inspire us to create a new beverage. So, why did a few newspaper articles about a tiny Campanian hamlet compel us to launch No. 1 Rosemary Water?